Regarding the launch, Rogers recently posted about his new TV spot on Instagram saying followers will get a peek at some of his favourite items in the coming weeks.

Engaged to TV producer Greg Berlanti, Rogers came out in 2013, both men are raising a son.

This latest spot, according to OutSports, will play during NFL Sunday football and will be seen by millions of viewers.

Target is a big supporter of the LGBT community. They didn’t back down to conservatives who boycotted the chain after they announced the installation of gender-neutral bathrooms or the introduction of a gender-neutral clothing line for kids.