It ain’t Christmas until Starbucks drops its festive cups and this year, they’ve launched an inclusive campaign to run alongside their drinking vessels.
While we’re used to seeing gender/race/sexual diversity in adverts these days, Starbucks has done something slightly different and given lesbians centre stage. ‘The cup is just the beginning,’ their ad begins, before cutting to various scenes of families – including a same-sex couple.
‘The holidays mean something different to everyone,’ they say.
We see a heterosexual couple skiing, a dad lifting his child to put the star on their tree, and a lesbian couple about to kiss over a hot drink and fireworks. It isn’t the first time that the coffee giants have championed LGBT issues.
They’ve faced boycotts by the Malaysian and Indonesian governments over their support of gay rights.
In fact, Starbucks’ CEO Howard Schultz has said in the past that he doesn’t want opponents of same-sex marriage buying their coffee or becoming stockholders
They also have a large Pride Alliance Partner Network group, which is one of the largest resources for LGBT employees in the USA.
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